Sunday, November 24, 2019

The Amistad Case essays

The Amistad Case essays This case is a significant part of American history when it comes to slavery. In this particular case the Mendians have won a major victory for the abolitionists in the Americas at this time. It began on June 28, 1839 when Ruiz and Montez placed Mendians on board the schooner Amistad and set sail for the port down the Cuban coast. on the forth night of their journey, the Mendians broke free of there chains and seized Machetes, and waited until morning to attack the slave traders. At dawn they attacked the Captain and his crew. The leader of this group was given the Spanish name known as Cinque. He and his people killed all but the 2 members who escaped in the ships life boats and the 2 Cuban slavers on the condition that they would return the slaves to Africa. Instead of heading for Africa the slavers set there sails towards the United States hoping to sail to a friendly port. After the provisions on board the Amistad exhausted, the ship was apprehended off Long Island by a U.S. Coastal Survey brig and taken to New London, Connecticut. Immediately, Ruiz and Montez denounced the Mendians as revolted slaves, pirates, and murderers, and claimed them as their property. The Mendians could not speak the white man language so they could not defend themselves. On January 7, 1840, the Mendians trial began in the district court in Hartford, Connecticut. During the trial, a British commissioner stationed in Havana, uncovered that the documents establishing them as ladinos were forged. The judge persuaded by this evidence, concluded that even under Spanish law, the Mendians were free men, and ordered that president Van Buren to have them transported back to Africa. So the ruling of this case went in favor of the Mendians. It was so significant that it even went before the supreme court on February 22, 1841. Here lawyers argued that the Anglo- Americans had rights and li...

Thursday, November 21, 2019

Case Study Analysis in Change Management. Whirlpool Essay

Case Study Analysis in Change Management. Whirlpool - Essay Example In the case of Whirlpool, Whitwam understood some important elements of the business as he worked as marketing director. He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company. ... He identified that how Whirlpool branded itself was the main key to survival and this was therefore the basis of the transformation that occurred in the company after he took over in 1987. The actual transformation that took place under Whitwam was connected to three main aspects of business: globalization, consumer satisfaction and competition. Change in these three components were necessary for several reasons. First of all, globalization was necessary because there was the need to maintain a healthy financial position to keep shareholders interested in investing in the company, thus it became necessary to find markets outside North America to sell Whirlpool productions. Secondly, consumer satisfaction was key to survival because there were numerous innovations that were needed at regular intervals to ensure that consumers maintained their interest in the company's products. Finally, there was the need to include important adjustments to ensure that Whirlpool maintained its market share in relation to its three major competitors in the United States and also capture more market share in the international markets. This therefore formed the basis of the transformation and change that occurred in the company. This paper analyzes the various changes in Whirlpool in relation to several models in change management theory and practice. It uses these models to justify the change processes that Whirlpool went through and identifies the important factors relevant to these processes. The paper concludes with an attempt to recommend how the company can proceed into the future to ensure that the change management process attains the optimum results for Whirlpool. The Change Process According to Hayes, the change process in organizations

Wednesday, November 20, 2019

Pursing Criminal Justice - Law Enforcement Essay - 1

Pursing Criminal Justice - Law Enforcement - Essay Example Several strict regulations in law enforcement were introduced because of which similar terrorist attacks could be avoided after 2001. Though law enforcement brought numerous positive changes, it also resulted in inconvenience to public in terms of free movement and employment and government could successfully handled the public resistance. In future, the big challenges for law enforcement would be in the form of terrorism, regionalism and drug trafficking. The coordination of US Police department with the law enforcement agencies of other nations like Mexico and Columbia would certainly help in reducing the crime rate including drug trafficking. It is predicted that the law enforcement would be highly flexible and dynamic in nature for successfully handing these challenges. Key words : law enforcement, criminal justice, terrorism, drug trafficking a. What is your definition of justice as it relates to the law enforcement? Explain the origins of law enforcement. Discuss how you intend to promote your definition of justice in your intended criminal justice career. Equal treatment of persons in the circumstances of unfair means is most important for any welfare society. Justice is needed to be provided to the people when they are subjected to ill treatment in the society. Hence, justice can be defined as any type of practice which helps the people to get reasonable compensation or treatment so that fair means of utilities and services would be guaranteed. In other words, justice means the process of facilitating and doing right things (Sandel, 2009). This holds more relevance when criminal acts are committed in the society. We regularly come across different incidents in the world related to forceful killings, rape, sabotage and drug trafficking etc. and the persons who are affected due to this must be provided with the sufficient justice and at he same time, the other people in the society should be provided with right and safe environment for dignified way of li fe. The justice can be provided by various measures like framing rules in the form of legislation, enforcing the same through police or any other parallel law control system and through thorough judicial review and through corrections in the form jail reforms (Mays and Ruddell, 2007). In other words, the justice can be ensured only by establishing these three different components of criminal justice system i.e. law enforcement through police, law adjudication through courts and corrections in the form of jails and parole (Siegel and Senna, 2007). Since time immemorial, the people were subjected through various criminal justice procedures and irrespective of the region, the Kings used to appoint some specific experienced noble persons for providing the justice based on case to case. One common principle in all these types of criminal justice procedures is to apply the element of truth finding and analysis after going through all the related parties of the incident and delivering judg ment in favor of the affected persons or victims. While delivering the judgment, the emphasis was always given to create an element of fear among other people that they would be punished strictly if indulged in illegal activities and this helped the society to find less criminal rate. This has given foundation for the modern courts and their legal principles through out the world. At the same time, in some of the cases based on the merit, the opportunity was

Sunday, November 17, 2019

American Wartime Music Composers - Cohan & Berlin Term Paper

American Wartime Music Composers - Cohan & Berlin - Term Paper Example The 20th century was such a juxtaposition of styles, forms, and genres of music that it was difficult to chose two "composers" who had something in common. Perception is one of the most important tools of propaganda. For the first time aural perception was combined with the visual. Audiences became more demanding as the subjective choice of music was more diverse and more complicated . The radio was a significant factor in the mass distribution of different types of music. By World War II, composers of all genre were put in the forefront for the first time in history . Contrary to social believe, composers were highly touched by the effects of the number of deaths of the World War I and the number of deaths by the flue pandemic which closed theaters for almost 3 years. The two World Wars created different levels of propaganda and thus music was used differently. By World War II, audiences expected to be entertained by going to dance halls, jazz bands, musicals, music revues†¦. A s radio was a major form of entertainment in the majority of American households, music stations flourished. By World War II, it was common to go to cinema once a week. The United States War Office had a "Wartime Music Committee". (Sheppard 304) Audiences at home were under the influence that all was going well in both wars and soldiers were played music when they were in the mess hall; saw movies and were fed propaganda that the Americans were winning battles. Music was an important part of the war effort Each soldier was given a book of military songs. Over 9 000 songs were composed from the start of World War 1. Composers and producers were drafted or volunteered to entertain the troops. At the turn of the century, Musical theatre was a juxtaposition of a group of songs with a slight story line. George Cohan (b. 1878 d.1942) was raised in a family of vaudeville performers. (Kenrick) In the early 1900's the US was in a state of economic stability and patriotism. American Musical t heater was in its infancy. Vaudeville performances were still common. A group of diverse traveling performers would perform on stage with no continuity in the program. He is quoted as saying his family was making $1 000.00 a week in the late 1800's. (Kenrick)When he came to New York, he began writing and composing his own songs and "sketches". They were the equivalent of musicals but they were simplistic and missed the continuity of full musicals of today. They were a group of songs, perhaps in different keys without any or a few common musical themes. He is considered the father of American Musical Theatre.(Ewan 68) As a proud chauvinist, his song writing was one of the first to be used to promote national cause or "national propaganda". As soon as President Wilson declared war, his most famous song "Over There" became a national hit. (Kenrick) It showed the value of fighting the war. His war songs showed the negative side of staying out of the war. His songs did not take into acco unt the human emotional side of fighting a war. Irving Berlin (1888-1989) was one of many Jewish immigrants who came to the US as a child. He lived in abject poverty. His father was a singer (cantor) in the synagogue so his son would have had vocal religious training. This fact is not to be neglected as a young orthodox Jew he chanted his studies. (Kenrick) Once in the US, his father died within 2 years and as a child I Berlin went to work on the streets to help support his family. Little by little

Friday, November 15, 2019

Family Communication Plan for Parents of Deaf Children

Family Communication Plan for Parents of Deaf Children There have been many studies conducted concerning children who are born into deaf families who can hear. These studies identify how parents manage this change in life and how they can make the best decisions that can positively impact their children and family. However, a limited number of studies have actually been conducted for children who are born into deaf families who can hear. Moore Lane (2010) state that 90% of deaf parents have hearing children, unfortunately these children have the same amount of attention compared to those who are deaf in hearing families. Purpose The purpose of this review is to establish a plan for children born into deaf families that can best help them and their parents, identify other studies and articles that have researched this, and to identify key gaps that are missing from the research. This study will explore family communication with emphasis on expressiveness, family satisfaction, and motivation. It will also identify how these concepts relate to the roles of interpreting and protecting. Research The research was conducted using the Cornett Library database online, which includes the CINHAL and MEDLINE databases, along with others. We limited our search to scholarly journals only and searched within a five year window so all data would be up to date and accurate. I searched for â€Å"deaf adults† â€Å"children with deaf parents†, and â€Å"nursing and deafness†. I chose the selected articles based on familiarity of ideas, and consistency of information, along with the minor disagreements that each article had. Themes Communication: There are many different theories that try to explain and solve the issue of communication of children and their deaf parents. Koerner and Fitzpatrick (2012) established a communication model by using relational observations. These analyzations created a theory that addressed the level of â€Å"conversational orientation.† Families with a high degree of conversational orientation tended to be able to freely communicate about any topic. This kind of communication led to high satisfaction within all family members. This theory states that every family is unique, so it is up to each separate family member to contribute to how they best like to communicate so their satisfaction is higher within the family, or environment. Olson (2011) used created the Circumplex Model of Marital and Family Systems and established a model that stated that communication, cohesion, flexibility, and family relationships are key to creating a healthy family balance. Expressiveness: With both theories, it is important for family members to express themselves with their own opinions and ideas to continue positive communication. Schrodt (2015) conducted a survey that questioned young adult children about their family communication. Schrodt (2015) states that the â€Å"perceptions of family expressiveness have a sizable, direct association with perceptions of family cohesiveness and flexibility†. Schrodt also voiced the when family members communicate effectively, it lowers stress within the family structure, and it also helps to lower the stress levels of members outside the family unit as well (Schrodt 2015). Cohesiveness is formed when family members commit to the idea that they are going to converse with each other about both the negative and the positive things that are happening to them as well as the other people within the family. It is also important that the flexibility within the family happens. This can only occur when each family member learns how to properly deal with the information that is being discussed. Family Satisfaction: The satisfaction family members have towards one another directly relates to the type of communication they have with each other. Burns Person (2011) conducted an online survey where two family members answered questions related to three categories: relationship talk, joking around, or summarizing their day. The study concluded that the three categories were predictors of the family’s satisfaction towards one another. A sense of unity was formed when family member discussed one of these three topics, and this led to a higher family satisfaction. Caughlin (2013) states that â€Å"a family’s satisfaction rate can be measured only by the family members’ standards they have set for themselves and their family as a unit.† This emphasizes that all families are different and although satisfaction can be generalized through the previously mentioned studies, these situations should be recorded and investigated more thoroughly, as every family communicates differently. Motives: Children communicate with their parents for many different reasons. Barbato, Graham Perse (2013) identified two key variables when children communicate with their parents: inclusion and control. Children will learn how to properly communicate with their parents because the main thing they truly want is to be included in their family’s conversations. Children should learn how to communicate with their parents so they can explain their ideas, ask questions and feel a sense of belonging. Also, children communicate to gain certainty with what is going on around them to feel more in control of their environment. Barbato, Graham Perse (2013) concluded that children are influenced by how their parents communicated. In the study, many children embraced the same communication habits as their parents. Limitations and Gaps All research studies have limitation that need to be considered. In the Burns and Pearson (2013) article they state that â€Å"future research should begin looking at families individually as units and then making comparisons with other family units to have a more accurate interpretation of ‘‘families’’ and not individuals. Complimenting these results with observations may also provide more validation.† Also in the Schrodt (2015) article, they state that the sample size that they used was too limited both in ethnic diversity and in number. This could have been easily corrected by expanding the number of individuals that participated and the different ethnic family that were included as well. Finally, Barbato, Graham, Perse (2013) states in their article that certain fundamental gap was noted after their study was performed with the age group of 12-16 year old females. There were only five female girls aging from 12-16 years old, compared to 20 childr en from every other age group tested, making this the weakest point in their study. Method Method Choice: In order to conduct my own inductive study, I would use a qualitative method throughout because I would be concerned about the effect family communication is impacted as a whole, not just only how the parent’s deafness impacts the family. Also, I would look for a similarity between the parents’ deafness and the family communication. I would study this by analyzing real participants it affects and in the actual environment with the communication occurs. To guarantee credibility, I would use three methods to form my data. The three methods I would use would be personal interview, focus groups, and ethnographic research. The ethnographic research would enable authentic reactions within a real life environment and provide a unique opportunity to view this interaction between a child and parent. Personal interviews could help better understand a person’s motives and feelings, and focus groups could help new ideas form. Sample Selection: For selecting a sample, I would use the Texas Association for the Deaf and receive a list of families that are living with hearing children and deaf parents. I would contact these families and explain my study and ask if they wanted to be a part of it. I would then choose a nonrandom sample of the participants that meet three criteria. First, they must be between 10 and 18 years old in order to answer all questions asked in the study. Secondly, they must live within a 20 mile radius of the Dallas Fort Worth area so I can properly and personally contact them all. Finally, both parents of the children chosen must be deaf. The minimum amount of families I would want to observe would be five. Overall, I would like to interview between 20 and 30 children Procedure: In the ethnographic research, I would only be an observer. I would witness applicants both in a public setting and at their personal home, knowing that the participants might act differently because of my presence. For personal interviews, I would have a pre-determined list of questions and would give opportunity to ask new questions depending on the direction of the interview. The interview is estimated to last between 45 minutes to an hour, depending on the extent of the participant. One question that I would ask would be, â€Å"Do you use regularly use voicing or sign language when you communicate with your parents?† In the focus group, I would use a facilitator who could both speak and use sign language. I would also take record the answers the participants stated and any other comments that could be useful concerning their communication within their family. After the data is collected, I would draw conclusions from it once it is interpreted and analyzed. Discussion and Conclusion The goal of this literature review was to establish a plan for children born into deaf families that can best help them and their parents, identify other studies and articles that have researched this, and to identify key gaps that are missing from the purposed research. Its intent was also to discuss family communication with emphasis on expressiveness, family satisfaction, and motivation. Overall, children with deaf parents can and do communicate with them every day. The goal, however, is to support and help them and their parents better communicate with each other in order to create a healthy and happy family dynamic. This will help within the nursing community by improving communication with deaf patients and will greatly help in healthcare service areas throughout the world. Though this is seen differently with each family because every family is unique, the goal is the same, and with more work and improvement in this field, we can make a difference and see lives changed. References Barbato, C., Graham, E., Perse, E. (2013). Communicating with the family: An examination of the relationship of the family communication environment and interpersonal communication motives. The Journal of Family Communication, 3(3), 123-148. Burns, M., Pearson, J. (2011). An investigation of communication atmosphere, everyday dialogue, and family satisfaction. Communication Studies, 62(2), 171-185. doi: 10.1080/10510974.2010.523507 Caughlin, J. (2013). Family communication standards what defining excellent family communication and how standards associated with family satisfaction? Human Communication Research, 29(1), 5-40. Koerner, A., Fitzpatrick, M. (2012). Toward a theory of family communication. Communication Theory, 12(1), 70-91. Moore, M., Lane, H. (2013). For hearing people only. Rochester: Deaf Life Press. Olson, D. H. (2010). Circumplex model of marital and family systems. Journal of family therapy, 22(2), 144-167. Schrodt, P. (2015). Family strength and satisfaction as functions of family communication environments. Communication Quarterly, 57(2), 171-186. doi: 10.1080/01463370902881650

Wednesday, November 13, 2019

Persuasive Paper on Paintball - Original Writing -- Sports Paintball P

Persuasive Paper on Paintball- Original Writing You were just running, the leaves crush under your feet and are not sure if anyone is following you, but a gut felling keeps you going. Then you come to a quick halt. There you stand unprotected and vulnerable to any one, as the trees close in around you. Then a twig snaps you avert your eyes to the origin of the sound. As you frantically look about; you hear leaves shuffle around, knowing someone is stalking you. You begin to panic, your heart beating faster and faster and your breathing increases. It is unbearable to withstand. In a blind furry you let loose a barrage of paintballs in every direction. You look around at the surrounding trees painted by your gun. BAM! You cringe, feeling a stinging sensation in your back. This is, because you have just become a victim of someone’s paintball gun. You walk off the field feeling miserable, but you smile knowing the war is not over. That was a scenario that I hoped you enjoyed. I am going to address the topic of why should you should try paintball as a sport. First you are going to need standard equipment for paintball. I will talk to you in three areas: first, the best equipment for you, second standard equipment, and third where to purchase your equipment. This will help you understand why you should play the sport. To choose the best equipment for you is to first find your main style, there are two main paintball styles: â€Å"Turtle and Rabbit.† The turtle style consists of finding a safe location and then taking the enemy, but while doing so you must not let your location be known. To be a turtle you must have great patience. For... ... their equipment. The internet website: www.xpaintball.com , www.anythingextreme.com, and www.walmart.com. This website and my internet browsing helped me on where to purchase my equipment. To refresh you on my main topics: First, You need to know what your style is in paintball whether turtle or rabbit. Second, when you know your style, get your equipment based on your style and try out of different type’s equipment. Finally when you decide to buy your equipment use the internet and get multiple types of equipment to compare and read reviews on the equipment you choose to buy. I want to thank for listening to my speech and you were just informed about standard equipment for paintball. I also encourage everyone to go and at least try paintball, because this sport is excellent for people who like to just have fun. Persuasive Paper on Paintball - Original Writing -- Sports Paintball P Persuasive Paper on Paintball- Original Writing You were just running, the leaves crush under your feet and are not sure if anyone is following you, but a gut felling keeps you going. Then you come to a quick halt. There you stand unprotected and vulnerable to any one, as the trees close in around you. Then a twig snaps you avert your eyes to the origin of the sound. As you frantically look about; you hear leaves shuffle around, knowing someone is stalking you. You begin to panic, your heart beating faster and faster and your breathing increases. It is unbearable to withstand. In a blind furry you let loose a barrage of paintballs in every direction. You look around at the surrounding trees painted by your gun. BAM! You cringe, feeling a stinging sensation in your back. This is, because you have just become a victim of someone’s paintball gun. You walk off the field feeling miserable, but you smile knowing the war is not over. That was a scenario that I hoped you enjoyed. I am going to address the topic of why should you should try paintball as a sport. First you are going to need standard equipment for paintball. I will talk to you in three areas: first, the best equipment for you, second standard equipment, and third where to purchase your equipment. This will help you understand why you should play the sport. To choose the best equipment for you is to first find your main style, there are two main paintball styles: â€Å"Turtle and Rabbit.† The turtle style consists of finding a safe location and then taking the enemy, but while doing so you must not let your location be known. To be a turtle you must have great patience. For... ... their equipment. The internet website: www.xpaintball.com , www.anythingextreme.com, and www.walmart.com. This website and my internet browsing helped me on where to purchase my equipment. To refresh you on my main topics: First, You need to know what your style is in paintball whether turtle or rabbit. Second, when you know your style, get your equipment based on your style and try out of different type’s equipment. Finally when you decide to buy your equipment use the internet and get multiple types of equipment to compare and read reviews on the equipment you choose to buy. I want to thank for listening to my speech and you were just informed about standard equipment for paintball. I also encourage everyone to go and at least try paintball, because this sport is excellent for people who like to just have fun.

Sunday, November 10, 2019

India’s Caste System

The caste system is a system of division of labour and power in human society. It is a system of social stratification, and a basis foraffirmative action. Historically, it defined communities into thousands of endogamous hereditary groups called Jatis. The Jatis were grouped by the Brahminical texts under the four well-known caste categories (the varnas): viz Brahmins, Kshatriyas,Vaishyas, and Shudras. Certain people were excluded altogether, ostracized by all other castes and treated as untouchables.Although identified with Hinduism, caste systems have also been observed among other religions on the Indian subcontinent, including some groups of Muslims, Buddha. Caste is commonly thought of as an ancient fact of Hindu life, but various contemporary scholars have argued that the caste system was constructed by the British colonial regime. Caste is neither unique to Hindu religion nor to India; caste systems have been observed in other parts of the world, for example, in the Muslim com munity of Yemen, Christian colonies of Spain, and Japan.The Indian government officially recognizes historically discriminated lowest castes of India such as Untouchables and Shudras underScheduled Castes, and certain economically backward castes as Other Backward Castes. The Scheduled Castes are sometimes referred to as Dalit in contemporary literature. In 2001, the proportion of Dalit population was 16. 2 percent of India's total population. Since 1950, India has enacted and implemented many laws and social initiatives to protect and improve the socio-economic conditions of its Dalit population.By 1995, of all jobs in the Central Government service, 17. 2 percent of the jobs were held by Dalits. Of the highest paying, senior most jobs in government agencies and government controlled enterprises, over 10 percent were held by members of the Dalit community, a tenfold increase in 40 years but yet to fill up the 15 percent reserved quota for them. In 1997, India democratically elected K. R. Narayanan, a Dalit, as the nation's President. In the last 15 years, Indians born in historically discriminated minority castes have been elected to its highest judicial and political offices.While the quality of life of Dalit population in India, in terms of metrics such as poverty, literacy rate, access to health care, life expectancy, education attainability, access to drinking water, housing, etc. have seen faster growth amongst the Dalit population between 1986 and 2006, for some metrics, it remains lower than overall non-Dalit population, and for some it is better than poor non-Dalit population. A 2003 report claims inter-caste marriage is on the rise in urban India.Indian societal relationships are changing because of female literacy and education, women at work, urbanization, need for two-income families, and influences from the media. India's overall economic growth has produced the fastest and most significant socio-economic changes to the historical injustice to it s minorities. Legal and social program initiatives are no longer India's primary constraint in further advancement of India's historically discriminated sections of society and the poor. Further advancements are likely to come from improvements in the supply of quality schools in rural and urban India, along with India's economic growth.

Friday, November 8, 2019

Village to City essays

Village to City essays From Village to City Over the years of history, there have been many civilizations. We will look at the earliest of all civilizations known to man. From Village to City began in 8000BC and spanned all the way into 3000BC. Throughout this report we will look at the 6 key features of this civilization as outlined in our classroom discussions, and hope to convey what we have learned in a useful, and interesting way. The development of a city: The first city to be built was Jericho, in the Middle East Map: This map is a picture of what the division of land would have looked like in those times. Clearly identified here, it is possible to see Babylon, Ur, and Eridu. Â © Microsoft Encarta 95. (Appendix 1). Sumer at this time evolved into the largest city-state, established by a people known as the Ubaidians. The development of the city, allowed for rapid population growth due to the abundance of food. Sheep, goat and pigs had been originally domesticated for use as food, not as sources of clothing. The main economic activity during this time was trade and barter. Obsidian, a volcanic glass was fashioned into razor sharp tools and weapons. It was also used as trade. People who lived near Obsidian deposits often risked their lives to collect it and eventually barter it off for food or money. Obsidian comes from volcanoes and was a kind of glass, the only of the times. The value of Obsidian was great, and so therefore was the supply and demand. Salt, ore, copper, and soapstone were accepted trade materials around 8000BC. Most of the Village to City civilization took place during the copper age, when copper was mined and used for many purposes. Trade developed between different cities, Jericho, Sumer, Adab, Eridu, Isin, Kish, Kullab, Lagash, Larsa, Nippur and Ur. Most of the trade consisted of livestock and other things such as weapons and food. Sumerians constructed large temples called Ziggurats. These temple...

Wednesday, November 6, 2019

How to Determine Which Marketing Tools Are Best For Your Team

How to Determine Which Marketing Tools Are Best For Your Team Picture this. Youre at your desk. Suddenly you realize theres got to be a better, faster way to accomplish your marketing goals, whether that be with a keyword, social media scheduling, project management, or email marketing tool. So you turn to the almighty Google And youre flooded by thousands of options, you cant seem to make sense of where to start. There are offers for trials everywhere, coupled with insane amounts of advice and you havent even figured out exactly what your team needs let alone looking at how much this tool is vs another *Insert panic screaming here* Breathe, you got this. And if you dont, well, this blog post will help get you through. Youll learn how to: Prioritize your teams needs. Learn the criteria you need to make the best decision when it comes to finding a marketing tool for your team. Learn how to pitch your winning tool to your boss. Learn how to pitch your winning tool to your team. Before You Start Your Research Dont just start Googling. Trust me. Diving right into the research phase of your marketing tool selection process can quickly become overwhelming. Just look at the first page of results when you type marketing tool into Google. Dont even get me started on the ads that will surface on your Google searches as well. Youve got advice coming at you left and right, and while that is great, it doesnt necessarily give you the jumping off point you need to start making decisions about a potential tool. There is a way to fix this. Before you start your research, sit down and prioritize what your team needs in order to be successful. Before you start researching marketing tools, sit down prioritize what your team needs to beIts really that simple. By knowing what your team needs to fix a broken process, or automate it so it goes faster, youre able to walk into your search knowing what youre looking for. So how do you create that list? Open a document or download Marketing Tool template. Once you've downloaded the template, click the second tab at the bottom: Here's what you'll see next: Begin to write down and prioritize what you think your team would need to be successful. And now you're staring at a blinking cursor wondering what to write. Here are some prompts that may help you begin your list: What does your team need to accomplish in order to be successful? What does your team want to accomplish that they think will make them successful? What's currently broken in your marketing process that you think a tool could help fix? What does your current process look like? What does your dream marketing process look like? How would you like to see your process flow in a new tool? Where are your team members divided into silos? What does this tool need to accomplish to break down those silos? From the answers you write down, you can identify what qualities you are looking for in a marketing tool. List Your Top 10 Must-Have Criteria These are features that absolutely must be a part of the tool that you select. They are you non-negotiables. Your top ten list could include things like. Drag and drop calendar features Social analytics tool Task lists Being able to assign tasks to team members Team reports Email integrations Project management features like being able to group by content type Being able to add in all of your social channels Landing page integrations WordPress or other blogging software integrations Automated task reminders Comment section on projects Being able to group multiple pieces of content under one campaign Minimum or maximum number of users Price per user/social channel I could keep going with this list but I don't want to bore you. Your list may look a bit different from the one above and that's okay. Every marketing team is different, which means the end goals you have may be different then the end goals the team at has. Now you have your must have criteria. You can start searching NOW right? Not quite. Sorry, I promise, we're almost there. List Your Top Ten "Would Be Nice To Have" Criteria Why? Because you're going to be researching a lot of tools. Those nice-to-haves could be the determining factor between one tool and another. Your initial list could look something like this. Automated optimum posting times Due dates that move automatically when you move a project Completion bar that shows the progress on a project Internal comment or chat system within the app Mobile app for on the go editing Approval process that let's a manager know if content has been reviewed or not Pre-made printable progress reports Social Media competitor analysis Google Analytics, bit.ly and other integrations The ability to separate different clients or projects by calendar Again, your specific list will depend on what type of tool you're looking for. Recommended Reading: How to Be More Successful With the Right Content Marketing Tools Start Your Initial Research Phase Yes, we finally got to the research phase. But I'm not unleashing you on to Google just yet. There's a good reason I promise. How you research is just as important as what you research. How you research your marketing tools is just as important as what you research them for.Pick One Researcher From Your Marketing Team Having only one researcher pays off for a number of different reasons: We have innate nature to compete with one another.  If you have 10 people researching 10 different tools, you suddenly have ten people championing their favorite tool. Not only is that a lot of noise, you have each person competing to say that they were the ones that picked the new marketing tool. You only need one expert.  The person that is conducting your research knows exactly what your team needs. They in essence, become an expert in all things marketing tools, making it easier to make an informed decision. You don't want to waste the team's already limited time.  You know you're team is busy. Taking away an hour of 10 people's time on your team is 10 hours that could have been spent elsewhere. Taking away even 3 hours of one person's time is a much more manageable task.Your team is already loaded to the max. Don't stress them out more then necessary. Research Your Top Ten Tools Okay, open up your browser. You can finally start searching for your marketing tool. You're going to have a lot of options and that's ok. That's why we made your checklist. As you go through the endless pages of tools, document them in your top ten in your spreadsheet that you downloaded earlier. Get that done? Ok, let's keep going. Add up the totals in your spreadsheet and narrow them down to your top three. Look for tools that: Meet your must-have criteria Meet your budget Meet most if not all of your must have's Why three you ask? Understand the Psychology of Three First, Second, and Third. Father, Son, and Holy Spirit. Yours, mine and ours. Lots of things come in threes. Why? Because repeating a message three times helps stop the internal noise and distractions going on around you. Having three similar tools that meet your expectations will help solidify, in your mind, what tool you need. Choosing new marketing tools? Here's why you should narrow your choices down to three:Make Your Final Decision So you've narrowed in down to your top three tools. Check your point system again. Did one edge out over the others? If so, there is your winner. That was easy, wasn't it? Recommended Reading: How to Influence Marketing Change Management [Backed By Science] How To Pitch Your Favorite Tool You did all that work and you finally have the results of all your labor. This is the tool  that you believe will revolutionize the way your marketing team works. Now you just have to convince your boss to believe that too. What if I told you I outlined your entire presentation for you? You can download the whole thing right now. However, if you want to take the time to build your own presentation here's some things that you're going to want to cover. What To Cover In Your Presentation For Your Boss Depending on what your boss wants to see in your presentation, your list may vary. However, if it was me, this is what I would cover. What brought on the need for the tool? What did I hope the team would gain by investing in a tool? What qualifications would I be measuring this tool against? How many tools did I initially research? What did I narrow my decision down to? What qualities put this tool over the top? Price point Is there a demo or trail period that we could do to see if the tool works? You convinced your boss. They gave you the green light to move forward. Now the task lies on you convincing your team that they need this tool.

Sunday, November 3, 2019

Auditing Essay Example | Topics and Well Written Essays - 1250 words - 5

Auditing - Essay Example Fraud refers to intentional miscalculations in the financial records. An unqualified opinion concludes that the financial reports are of true and fair view of the actual state of the ground. Audit risk is made up of inherent, control and detection risks. Inherent risk is more likely to occur where transactions are of a complex nature or in situations where financial estimates are through judgment. This type of risk is the worst case as all controls have failed. Control risk is the probability of a material misstatement occurs in management assertion about a group of transactions or accounts. The risk of detection entails the severity and the procedures carried out by the auditor will not detect material errors that have occurred in the accounting records. Since the financial statement cannot be as a whole, the auditor has to identify areas of heightened financial risks (Earley and Phillips, 2008). Cash and cash equivalents form a heightened area of risk. Cash at hand can easily be lost in fraud related activities as it is a liquid asset. The material misstatement of cash and cash equivalent increases the amount of assets in the company that would hinder the auditor from giving the actual state of the company. The amount of cash balance is â‚ ¬ 15.2m a decrease from the previous year’s balance of â‚ ¬ 20.5m. The auditor should use analytical tests to determine whether the expenditures attributed to cash are true. Some compliance tests include: the comparison of previous years balances and significant changes in amounts and deviations from the trends. Accounts opened and closed throughout the year should be investigated. Computations of quick current ratio should be taken and compared to other previous years. Lack of consistency in these ratios may indicate a material misstatement in the cash and cash equivalent account

Friday, November 1, 2019

Abstract Essay Example | Topics and Well Written Essays - 500 words - 4

Abstract - Essay Example ng to the authors, combining of new and inexpensive technological methods may increase the availability of more flexible ways for dealing with the common challenges in forensic science. They, therefore, intended to present a method of 3-D laser scanning of chewed gum found at a crime scene into a digital file format. In a bid to justify the aim of their research, they point out that the procedure they used in their research project does not include any form of contact and is nondestructive thus more efficient prior to extracting DNA from the gum. The theme of their research is that their method, which involves generating a digital file, could be used to for dental comparison in the future in case the original chewed gum gets damaged by forensic analysis following 3-D scanning. In their research, they used an automated 3-D laser scanner that ensures a reliable, affordable, and reproducible means for scanning a 3-D object fast and at a possible resolution of 127 microns. They scanned a piece if chewed gum that had air dried for 24 hours by placing it on the tip of a tuberculin syringe needle, and then positioning it on the scanning stage of the laser scanner that is fully robotic. Using precise scan parameters of the laser scanner for a 360 degree scan, they used macro 0.005 inches precision, 125 seconds scan speed, and 0.005 triangle size. This process took less than three minutes given that they set the light in color of the target surface to that of the matte finish, and the smoothing had auto-align of the eight segments on with a setting of 1. After all the procedures involved in the process had produced digital files, they were able to come up with a virtual block that showed the shape and contours of the teeth impressions just like those in the original gum. They then used a Web-based prototyping service called Shapeways to order for clear resin as well as white plastic models of the gum from their digital files. All this took less than 10 minutes, and they