Rationalism empiricism Assignment Example | Topics and Well Written Essays - 500 words

Rationalism empiricism - Assignment Example The thesis differs with the different variables for, S. The difference between innate knowledge and intuition and deduction thesis comes in on how this knowledge prior to experience is under acquisition. The innate knowledge theory offers that the knowledge is due to rational nature while the intuition and deduction theory argues on basis of subsequent deductive reasoning. This thesis states that some concepts are not from experience. It argues that although an experience may trigger a process by which an action is brought to consciousness, the experience will not determine the information within them. Descartes argues that in order for true knowledge one has to have certainty, and certainty of the external world is not what one can prove through empirical methods, while Leibniz argues that the knowledge of some particular world truths appeals to what we know rather than the nature of knowledge therefore this knowledge is from intuition and deduction. In relations of ideas, Hume argues that this is the confirmation which is either demonstratively or intuitively certain and this is where geometry, algebra and arithmetic lie, while in ‘matters of fact’, their certainty is not true through evidence and a contrary would exist but it would never contradict the matter of fact. The mathematical knowledge seems to be about something bigger than the knowledge in people, the knowledge of moral judgment determines how we ought to behave and the verification principle fails because it has a cognitive meeting. 3) The argument Markie describes as ‘the kind of reasoning that has caused many philosophers to adopt some form of Innate Knowledge Thesis.† (pg. 18). This is the one where plato argues that the knowledge is part of

Movie Review The Color Purple Example | Topics and Well Written Essays - 500 words

The Color Purple - Movie Review Example Celie spends her time cooking and cleaning, caring for Albert's children, and putting up with Albert's father whom Albert all but worships and Celie hates. Celie makes a friend in tough Sophie, a young girl who marries a Harpo, a dapper young man. Even though Harpo's father is against the marriage, Sophie wins the battle and they are married in the small church. Sophie and Harpo squabble over who is the boss of the house, and one day when Celie is working in the yard, Harpo asks her how he should control Sophie. She tells him the only thing she knows: "Beat her." After Sophie bawls Celie out for the advice and Harpo shows up with a black eye, Sophie leaves Harpo for something better. Celie wishes she could leave like that, but she knows Albert would likely kill her if she even thought about it. Celie often thinks of Nettie, who had taught her how to read and write, since Nettie had gone to school and Celie did not. Unknown to Celie, Nettie was writing her letters, which she never saw but asked for often when the post was delivered. When Celie went to town, she often thought she saw her baby girl, whom she had named Olivia.

Promoting Wellness and Resilience Essay Example for Free

Promoting Wellness and Resilience Essay This paper deals with promoting wellness and resilience for individuals with intellectual and developmental disabilities (IDD). First, a model of wellness and resiliency is presented. Then, recommended intervention activities that promote resilience and wellness are discussed. Lastly, prevention and education activities are proposed. Wellness and Resiliency Model Studies on wellness and resilience models among individuals with IDD appear non-existent and very few have been written about counseling methodology. Most focus on a cognitive-behavioral approach to psychotherapy (CBT). Therefore, a paradigm must be created that combines CBT and an evidence-based model of wellness. Myers, Sweeney, and Witmer (2000) define wellness as â€Å"a way of life oriented toward optimal health and well-being, in which body, mind, and spirit are integrated by the individual to live life more fully within the human and natural community. Ideally, it is the optimum state of health and well-being that each individual is capable of achieving† (p. 252). â€Å"Resilience refers to positive adaptation, or the ability to maintain or regain mental health, despite experiencing adversity† (Herrman, Stewart, Diaz-Granados, Berger, Jackson, Yuan, 2011, p. 259). Myers and Sweeney (2005) created a model of wellness called The Indivisible Self which is based on Adlerian principles. This model delineates five areas of wellness: physical, essential, social, coping, and creative. Physical well-being is further divided into two areas: exercise and nutrition. Essential wellness is broken down into four components: spirituality, self-care, gender identity, and cultural identity. Social felicity is divided into two parts: friendship and love. Coping is divided into four aspects: realistic beliefs, stress management, self-worth, and leisure. Creative fitness is broken down into five elements: thinking, emotion, control, positive humor, and work (Myers and Sweeney, 2005). Recommended Intervention Activities That Promote Resilience and Wellness As  the IDD population tends to be of lower socioeconomic status (as adults), placed in residential facilities, and highly medicated, physical health is a vital component of overall wellness. Physical fitness can be maintained through exercise programs. A community-based program described by Lante, Walkley, Gamble, and Vassos (2011) provided health and psychosocial benefits to participants. In the area of essential wellness , spirituality plays an important part in the lives of most. IDD individuals should be allowed to attend worship services or participate in other activities cultivating the spiritual nature. Watts (2011) proposes utilization of Special Religious Education for People with a Developmental Disability (SPRED), defined as â€Å"†¦symbolic catechesis where formal instruction is supplemented or completely replaced by visual, aural, sensory, and physical stimuli (p. 237). In the area of self-care, individuals can be taught tasks to their fullest level of independence. Gender identity can be explored through modified sex-education curriculums exemplified by The Facts of Lifeand More by Walker-Hirsch (lesliewalker-hirsch.com, 2014). Social well-being is a necessary component of wellness among those with IDD. Friendship and love are very possible and should be encouraged. Community groups, such as The Gathering Place and Pathfinders, provide a venue and activities for the population (welcometowesley.com, 2014; gracenc.org, 2014). Dating sites such as Special Bridge provide access for individuals with IDD a chance to meet and date others with IDD (specialbridge.com). CBT can be utilized to help disabled individuals in the area of coping. Irrational beliefs can be explored and replaced with more realistic views. Stress management techniques can be taught. Self-worth can be explored and improved (Lee, 2004). Leisure skills and interests can be explored and improved upon through systematic testing and development (Kreiner and Flexer, 2009). Creative fitness can be cultivated through activities that involve thinking, particularly critical thinking. Handling emotions and controlling behavior can be taught via dialectical behavioral therapy (DBT) (Rizvi, Steffel, and Carson-Wong, 2013). Work needs can be met through sheltered, supported, and/or competitive employment. In North Carolina, the Division of Vocational Rehabilitation provides services and referrals to service providers (ncdhhs.gov/dvrs, 2014). Proposed Prevention and Education Activities Education and prevention can focus on training individuals, families, caretakers, and facility staff. If those who are in contact with the population everyday can be educated as much as possible, the level of wellness and resilience in persons with IDD should increase. IDD clients can learn about healthy eating and exercise through objective plans adjusted for functioning level. For instance, individuals with autism can read a social story (The Gray Center, 2014). Individuals, families and staff can be trained on proper nutrition by registered dietitians who can develop meal plans (American Dietetic Association, 2009). The importance of gender and sex education, spirituality, and cultural identity can be taught to those working with people with IDD. Gender and cultural identity and sex education can be taught to individuals with IDD through modified curriculums or incidental learning. Social skills, coping mechanisms, and creative pursuits can be taught to individuals. Families and facilities can learn what coping mechanisms are effective for clientele. Identified Strategies to Promote Community Resources Families in particular can be directed to community resources. Many resources exist for individuals with IDD. Brochures, information about service providers, and government resources can be given to families and higher-functioning individuals. Providing links to websites for organizations such as The Arc and managed care organizations such as Coastal Care can be a good starting place (thearc.org, 2014; coastalcarenc.org, 2014). References Beange, H., Lennox, N. (1999). Health targets for people with an intellectual disability. Journal of Intellectual Developmental Disability, 24(4), 283. Retrieved from http://ezproxy.library.capella.edu/login?url=http://search.ebscohost.com.library.capella.edu/login.aspx?direct=truedb=aphAN=2731367site=ehost-livescope=site The gathering place. (2014). Retrieved May 18, 2014, Retrieved from http://welcometowesley.com/connect/special-needs/ The gray center: What are social stories. (2014). Retrieved May 18, 2014, Retrieved from

Dairy Industry Of Pakistan Marketing Essay

Dairy Industry Of Pakistan Marketing Essay The dairy industry of Pakistan is a very competitive industry and has huge potential. Unfortunately, dairy processors in Pakistan still have miles to cover before they can exploit full benefits of this industry. The milk production of the country has not been up to the mark and as a result the demand for dairy products outweighs the supply. Traditionally, people living in urban areas preferred to consume fresh milk delivered to their homes by Gawallas. However with the passage of time, as people became more and more health conscious there was a shift towards the consumption of UHT milk and its demand has been increasing ever since. In the UHT milk segment, firms like Nestle Pakistan Limited and Engro Foods Limited have emerged as leading market players. These firms with their bundle of financial resources have made huge investments in getting state of the art technology, manpower and strengthening their promotion efforts. Despite the fact that local dairy processing industries have b een able to match the quality standards of Nestle and Engro to a greater extent, these firms lack in their marketing efforts. Noon Pakistan Limited is one such firm which is being effected due to poor marketing efforts and has not been able to reap the benefits of the industry in which it operates. Noon Pakistan Limited is a venture of the Noon Family and has been marketing its products under the brand name of Nurpur. The firm enjoys market leadership in the category of butter. Initially when the firm launched its UHT milk the market response was good. However with the passage of time, the brand performance of Nurpur UHT milk has deteriorated due to mismanagement of marketing efforts. While management claims that they are able to sell whatever they produce, the market survey results prove that the prevailing performance of the brand has not been up to the mark. The firm relies on the selling concept which is a short term approach and little emphasis is being given to the concept of brand building. It is the need of the hour that Noon Pakistan Limited adopts a long term strategic approach if it wants to secure its position in the market for years to come. To study the issue being faced by Noon Pakistan Limited, a rigorous Literature review was conducted followed by interviews with employees of the firm, retailers and consumer surveys. Financial analysis and comparison with Nestle and Engro was done. Even though Noon Pakistan Limited does not match the financial strength of its competitors, there are many ways in which the firm can improve its position in the market. The first step in building strong brands is to ensure that the brand has a high salience. The brand should have top of the mind recall and recognition. Unfortunately the survey results analyzed using SPSS software proved that Nurpur milk is not the first brand which comes to the mind when a consumer wants to purchase UHT milk. Majority of the respondents could not even recall any advertisements of Nurpur milk. A major proportion of the respondents also highlighted the fact that Nurpur milk was occasionally short in the market. The results of the retailer interviews also prove that Noon Pakistan Limited has to improve its trade promotion schemes as majority of the retailers were not satisfied with current distribution practices of the company. The retailers highlighted the fact that the company should improve its promotion activities so that consumers start demanding Nurpur milk. Due to weak financial resources, Noon Pakistan Limited should utilize alternative strategies to maintain its position in the market. The firm needs to invest in consumer promotion activities like in store sampling and taste trials. The firm also needs to focus on its BTL activities in order to strengthen the perceptual positioning of the brand in consumer mind. The firm needs to revise its payment policies with retailers and start providing goods on a credit basis to those retailers who have a good reputation in the market. In short, Noon Pakistan Limited should revise its current practices and operations. The firm should let go its old concept of selling and instead focus on building the equity of its brands if it wants to strengthen its position in the market for the future. 2.INTRODUCTION The Noon Group The Noon Group of Companies is being managed by the Noon family. The group has qualified and experienced professionals. The Noon Group of Pakistan strives to improve its profitability and safeguard its stakeholders interest while maintaining highest quality standards and serving the community (About Us: Nurpur Foods, 2012). The Noon Group of Companies has various business ventures and Noon Pakistan Limited is one such profitable venture of the Group. Apart from Noon Pakistan Limited a brief description of the other business ventures are as follows:- 1. Noon Sugar Mills Limited This venture was incorporated in 1964 and manufactures white sugar. Initial crushing capacity was 1500 MT of sugarcane which has been increased to 4000 MT over the passage of time. In 1986 an alcohol distillery was setup to manufacture industrial alcohol. The total number of people employed is 683 and currently efforts are underway to increase the crushing capacity to 8000 MT/day (About Us: Nurpur Foods, 2012). 2. Pioneer Cement Limited Pioneer Cement Limited was incorporated in 1985 with a total investment of Rs.2660 million and production capacity of 630000 tons per annum. The plant is situated in Chenki, Khushab. The project was financed by a consortium of foreign lenders led by the Asian Development Bank. Efforts are underway for another line having a capacity of 6000 MT/day (About Us: Nurpur Foods, 2012). 3. Noon International Private Limited Noon International Private Limited is a trading company which was established in 1972. The company employs 43 people including a team of 15 professional sales engineers. This firm represents various international companies of repute in Pakistan and markets their equipment in the fields of textile, power generation, sugar, fertilizer, chemical, steel, cement, food and milling (About Us: Nurpur Foods, 2012). 4. Textile Technics Private Limited Incorporated in 2004 with a total investment of Rs 100 million, Textile Technics is a joint venture between M/S Blue Reed of Spain and Noon International Private Limited. The project has a production capacity of 22000 meters of reed per annum (About Us: Nurpur Foods, 2012). 5. Textile Services Textile Services was established in 1994 and provides services to over 200 customers of Sulzer Textile Projectile Weaving Machines. The company employs 32 people and provides training, technical service and spare parts for clients (About Us: Nurpur Foods, 2012). Noon Pakistan Limited Incorporated in 1966 with a total investment of 553 million, Noon Pakistan Limited produces various products namely Butter, Cheese, UHT milk, HCLF, Pasteurized milk, Flavored milk, Juices, Water, Desi ghee, Honey and Jam. Installed capacity of the plant is 72000 Liters/2 shifts and there are 700 employees. Noon Pakistan Limited has been marketing its products under the brand name of Nurpur. The plant is located in Bhalwal, Sargodha while the head office is situated in Lahore (About Us: Nurpur Foods, 2012). The company has not only built a strong reputation over the past years but has also been able to offer a strong product portfolio to its consumers. Noon Pakistan Limited believes in optimum utilization of resources in order to secure the interests of major stakeholders and fulfilling its obligation as a responsible corporate citizen by serving the community. The company also utilizes rigorous quality control procedures at all stages to ensure supply of quality products to consumers. This has allowed the firm to increase its turnover from Rs 311.7 million in 2004 to Rs 2436.41 million in 2011 (Company Profile: Nurpur Foods, 2012). The year 2011 was a challenging year for Noon Pakistan Limited. Energy Crisis, security situation coupled with devastating floods had exerted significant pressure on the economy and cost of living. Higher inflationary trends continued impacting their key products particularly related to fresh milk when shortages led to a cost increase of 16% compared to last year. Additionally, higher growth of their products led to severe filling capacity constraints and the market demand could not be met fully. Despite all these challenges, the management made serious efforts to achieve performance objectives by effective product mix, controlling fixed costs and locating new cheaper sources of raw material. Economic trends, prolonged gas and electricity outages, severe competition in selling brands and procurement of raw milk are not expected to ease out during the coming months. Due to reduced buying power, trend in the market is changing fast as consumers are looking for cheaper products in small packages. Therefore the management at Noon Pakistan Limited has made plans to reassess the market requirements and also further improve their production efficiency (Noon Pakistan Limited, 2011). Vision The vision statement of Noon Pakistan Limited is as follows:- Our vision at Nurpur is to be a transformative force in our community and world at large and to serve as a model of a sustainable business alternative that nurtures social and economic well being in an environmentally sensitive manner (Our Vision: Nurpur Foods, 2012). Mission The mission statement of Noon Pakistan Limited is as follows:- Nurpur is committed to supplying the consumer and customer with the finest, high quality products and to be a leading industry in healthy and nutritious products. Nurpur supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies (Our Mission: Nurpur Foods, 2012). Core Values At Noon Pakistan Limited, consumers are at the forefront of everything they do. The core values of the company include the generation of Ideas that can be constantly challenged to develop next generation solutions, to conduct business openly and fairly while competing fiercely at the same time, to encourage teamwork with individual flairs, to set tough goals that can be challenged and beaten, to value preservation of the environment and ensure sustainability of organic agriculture, to value mutually supportive relationships among members of local and global communities (Core Values: Nurpur Foods, 2012). Awards and Certifications Noon Pakistan Limited has won many prestigious awards and certifications which are First dairy company in Pakistan to be certified under ISO 22000:2005, Brand of the year award (2006-07) in the category of Butter, Brand of the year award (2007-08) in category of Butter, Cheese and flavored milk and Brand of the year award (2008-09) in the category of Butter (Certifications: Nurpur Foods, 2012). Three years production snapshot PRODUCTION UNITS 2011 2010 2009 UHT Milk/Tea whitener Liters 30,940,079 20,385,290 16,246,333 UHT Flavored milk Liters 4,668,071 4,075,407 2,498,299 UHT Cream Liters 71,381 461,722 345,580 Butter Kilograms 986,335 1,011,925 862,622 Milk powder Kilograms 927,943 1,160,508 930,894 Cheese Kilograms 203,146 206,508 194,020 Ghee Kilograms 34,371 52,190 31,331 Pasteurized Milk Liters 4,911,778 2,663,294 1,806,733 Loose cream Liters 3,490 Jams and honey Kilograms 34,032 42,812 23,735 Juices Liters 4,421,399 10,341,160 10,402,443 Adapted from the Annual Report (Noon Pakistan Limited, 2011). The production snapshot over the years shows that the production of UHT milk/Tea whitener, UHT flavored milk and Pasteurized milk has increased from 2009-11 while the production of UHT cream, Butter, Milk Powder, Cheese, Ghee, Jams and Juices has decreased from 2009-11. Loose cream was discontinued in the year 2011. The focus of the firm remains on strengthening its position in the UHT milk segment. The Purchase Department To study the operations of the Purchase Department, two interviews were conducted with the Purchase Manager. The findings of the interviews have been utilized to describe the function of the Purchase Department. The purchase department is responsible for purchasing all materials required by the head office and plant other then milk which is purchased at the milk collection centre in Bhalwal. Materials which are purchased by the department range from ordinary items like office and plant stationary to complex materials like Flavors, Spare parts for plant equipment and transportation vehicles, Chemicals, Fuel and everything related to the manufacturing process, Logistics and day to day operations. Demand for requisition comes from the factory and approval has to be given by the Managing Director. The purchase department currently has 4-5 employees. The purchase department stays in coordination with the plant and suppliers through phone and email and as such no software is currently being used by the department. The department uses a manual system of keeping records and storing files. The purchase department always keeps 3 copies of requisitions and delivery challans. One copy is sent to the pla nt, one copy is maintained with the purchase department and one copy is kept by the Purchase Manager. The major suppliers of Noon Pakistan Limited are SMC, Sitara Chemicals , Jason Foods and Danisco. Everyone is involved in the purchase process including the General Manager, Purchase Manager and people from the plant. Payments to suppliers are made either on cash or credit through the head office. Credit terms depend on contacts and relations with suppliers and can range from 15 days up to a month. According to the Purchase Manager, Noon Pakistan Limited believes in maintaining healthy relations with Suppliers and this is one of the key strengths of the department. The primary reason given for this was that Juices and Milk factories in Pakistan have no second option since suppliers are limited and few. They have to purchase materials from the specified suppliers and bargaining power of suppliers is high in this regard. However if relations are good with suppliers not only do supplie rs cooperate but may also be lenient in terms of credit. In this regard price does not play a major issue but a greater issue is that of availability of materials from suppliers. The Purchase Manager also stated that in case of materials needed from local suppliers, the purchase department is given no time and purchase has to be made immediately. However when imported materials are required from foreign suppliers, the Purchase department is informed in advance as shipping takes time. There is no fixed pattern of purchases made throughout the year and it all depends on plant and market requirements. The quality of materials purchased is checked at the plant and if there are defects the merchandise is returned to the supplier. The Purchase Manager also stated that there is no HR department as such and the performance of the purchase department is monitored from the plant and by the Managing Director (Ashraf, 2012). DELIVERY CHALLAN Noon Pakistan Limited 1st Floor, Mustafa Centre, 45 F, Main Market, Gulberg Lahore Pakistan No._______ Date:_________ To, Manager, Noon Pakistan Limited, Bhalwal The following goods have been dispatched to you by Truck No_____________ SR# Description Qty. Amount Supplier Remarks Kindly Sign and Return Duplicate ____________________ _________________ Malik Mohammed Ashraf Bhalwal Store Source: Company Internal Documents NOON PAKISTAN LIMITED, BHALWAL DEMAND OF STORE TO BE PURCHASED DEMAND NO______ DATE____________ SR# Item Code Nomenclature Specification Name A/U Qty Required Stock in Hand Last Purchase Date Rate/Unit Amount Remarks ____________ _______________ Store Manager General Manager Source: Company Internal Documents The Marketing Department To study the operations of the Marketing Department of the firm, two interviews were conducted with the Marketing Manager. Marketing research activities are outsourced. The Marketing Department purchases monthly reports from different marketing research agencies like AC Nielson and Tetra Pak. In this way the marketing department stays in touch with the latest trends and competitor activities. The Marketing department comprises of one marketing manager and a brand manager. The Marketing Manager reports to the General Manager of Marketing and Sales while activities of the brand manager are monitored by the marketing manager. The brand manager is responsible for dealing with various agencies as all marketing research data and ATL as well as BTL activities are outsourced. Some of the agencies with which the marketing department works are SABB Marketing, Time and Space, Orient, HRK Communications, Aura Communications, TOPAZ Communications and ADZ Communications. These agencies prepare designs of print ads and commercials. The brand manager discusses the various designs with the Marketing Manager and after mak ing necessary amendments and recommendations approval is given to Marketing agencies. The Marketing Department does its planning in the beginning of the year in coordination with the Sales Department. A monthly, yearly and 5 year plan is made. The Marketing Department is consulted in all strategic decisions made at the corporate level. There is no fixed method for determining the budget allocated to the Marketing Department and it all depends on various factors like last years profitability and market performance of various brands available in the market. In 2012, three new brands by the name of Yogo Yogo, Dairy Rozana and Jalwa have been launched. The Marketing Strategy of Noon Pakistan Limited is Differentiation strategy. However the strategy to be adopted for each brand depends on the market performance and competitor activities. Since UHT milk is difficult to differentiate, the current strategy being adopted is to position it as a milk which is enriched with vitamins needed for healthy growth and development. The target market of UHT milk is Housewives and working females as well as males. Different SKUs are being used to target different Socio Economic Classes like the 1000ml pack is targeted for SEC-A while the 200ml and 250ml packs are targeted towards low income households. The main competitor brands of Nurpur Milk are Olpers, Milk Pak, Good Milk and Haleeb. The marketing department does not go for an offensive strategy because Nestle and Engro are huge giants with bundle of resources. Noon Pakistan Limited can be classified as an Analyzer because it is operating both in a stable and dynamic market. Another reason for not adopting an offensive strategy is that volumes are low. Importance is not given to gain shelf space because production volumes are so low and everything sells out due to high demand of UHT milk. Recently a new brand by the name of Dairy Rozana has been launched as a flanker brand to compete with the Dairy Omung of Engro. The main weak ness of the Marketing Department is that very little attention is being paid towards building brand equity. The department is focusing on increasing sales which is a short term approach rather than focusing on building their brands (Khan, 2012). Organizational Chart of the Marketing Department Source: Internal Company Documents The Brand Manager is responsible for dealing with various Marketing Agencies and reports to the Marketing Manager. The Marketing Manager reports to the General Manager of Sales and Marketing (Khan, 2012). The Sales Department Two interviews were conducted with the Sales Analyst of the firm to get insights regarding the operations of the Sales Department. The organizational structure of the Sales Department comprises of the General Manager of Sales and Marketing, National Sales Manager, Regional Sales Manager, Area Sales Manager, Field Managers and Sales Officers. The job description of the Field Manager and Sales Officer is the same but position of Field Manager is superior because those Sales Officers whose performance is consistently outstanding are made Field Managers. Territories have been assigned according to location and comprises of Central Zone, Southern Punjab zone and Northern zone which includes RWL/AJK, Hazara belt and Pakhtoon.K belt. Distribution is limited in Quetta and Multan because of heavy freight expenses. The process of forecasting yearly sales is that last years closing sales are doubled and the amount is set as the Sales Target for the next year. Sales Quotas are assigned to Salesmen depending on the Area and potential of salesman. Other factors which are taken into account while assigning quotas are the seaso nality issue because milk production and its demand fluctuates throughout the year. There are more than 280 distributors all over the country and each Sales Officer has to monitor and look after three to four distributors. The Sales department also relies on individual projections from the Sales Team when deciding upon monthly and quarterly targets. If a salesman is unable to achieve his target in the specified time, he has to achieve both, the remaining target as well as the target allocated in the next period. If targets are continuously not being achieved the Salesman is fired. The salesmen who achieve targets are awarded with bonuses and cash rewards. In order to motivate the sales team, a sales competition is held and winner of Sales Man of the Year is rewarded. Besides having a Sales competition, vacation trips are also planned to motivate the Sales Team. If targets set in the year 2012 are met, the entire Sales Team will go on a vacation to Dubai on the companys expenses. Noo n Pakistan Limited has also started exporting its products to countries like England, Kenya and Afghanistan. The documentation process to export products involves the Performa Invoice, E-Form Attestation, Commercial Invoice, Packing List, Certificate of Origin and Analysis Report (Butt, 2012). Organizational Chart of Sales Department Source: Company Internal Documents Product Portfolio and Price List Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT Milk Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 2.Chai mix Ctns Units Ctns Units 250ml 27 6.38% 533 19.74 567 21 200ml 24 5.97% 385 16.04 408 17 3.Butter KGs Units KGs Units 200gm 30 8.00% 463 92.6 500 100 100gm 60 12.70% 488 48.8 550 55 50gm 120 13.20% 530 26.5 600 30 20gm 300 13.20% 530 10.6 600 12 10gm 600 13.20% 530 5.3 600 6 1Kg white 20 11.80% 8500 425 9500 475 4.Cheese Ctns Units Ctns Units 200gm cottage 42 9.10% 6930 165 7560 180 200gm slice 36 16.10% 5580 155 6480 180 225gm chedder 40 14.90% 5920 148 6800 170 225gm spicy 40 14.90% 5920 148 6800 170 225gm mozarella 40 14.60% 6980 174.5 8000 200 450gm chedder 20 13.40% 6880 344 7800 390 450gm mozarella 20 13.60% 8800 440 10000 500 1.8Kg mozarella 4 13.10% 5128 1282 5800 1450 1Kg slice 8 13.60% 5072 634 5760 720 1Kg slice (KFC) 8 13.60% 5072 634 5760 720 2Kg Chedder 4 12.10% 3924 981 4400 1100 5.Cream P/Tray Units P/Tray Units 250ml 27 4.20% 1200 44.44 1250 46.3 6.Pasteurized milk P/Tray Liters P/Tray Liters 1000ml 10 11.70% 600 60 670 67 500ml 20 13.30% 600 30 680 34 7.Flavored milk Ctns Units Ctns Units 250ml 12 13.30% 233 19.42 264 22 200ml 12 12.10% 214 17.83 240 20 8.Pure juices Ctns Units Ctns Units Apple 1000ml 12 6.10% 792 66 840 70 Guava 1000ml 12 6.10% 792 66 840 70 Orange 1000ml 12 7.10% 840 70 900 75 Pineapple 1000ml 12 6.10% 792 66 840 70 Mango 1000ml 12 6.10% 792 66 840 70 Apple 200ml 24 11.80% 322 13.42 360 15 Orange 200ml 24 11.80% 322 13.42 360 15 Mango 200ml 24 15.40% 312 13 360 15 9.Yogo yogo Ctns Units Ctns Units 200ml 12 8.70% 276 23 300 25 10.Desi Ghee Ctns Units Ctns Units 1Kg 6 7.50% 2232 372 2400 400 11.Jams 1.5Kg Units 1.5Kg Units Strawberry 15gm 600 14.30% 385 3.85 440 4.4 Apple 15gm 600 14.30% 385 3.85 440 4.4 Marmalade 15gm 600 14.30% 385 3.85 440 4.4 Honey 15gm 600 14.30% 385 3.85 440 4.4 12.Dairy Rozana 1.5Kg Units 1.5Kg Units 1000ml 12 6.12% 735 61.25 780 65 250ml 27 6.11% 458 16.96 486 18 13.JALWA Ctns Units Ctns Units 250ml 27 6.21% 483 17.89 513 19 200ml 24 5.88% 340 14.17 360 15 Source: Company Internal Documents Marketing Mix of Nurpur UHT milk Nurpur UHT milk has been positioned as a milk which is enriched with vitamins needed for healthy growth and development (Khan, 2012). The milk is packed in Tetra Aseptic Packaging which allows long lasting storage and shelf space. Currently three SKUs are available in the market which are 200ml, 250ml and 1000ml. Initially the pricing policy adopted for Nurpur milk was market penetration pricing, which means prices were low compared to competing brands. Recently the pricing policy has been changed and now the pricing policy is competitive pricing policy as shown :- Product Packing Unit/Ctn Retailer Margin Trade Price Consumer Price 1.UHT MILK Ctns Units Ctns Units 1000ml 12 6.09% 1018 84.83 1080 90 200ml 24 4.35% 391 16.29 408 17 250ml 27 5.97% 586 21.7 621 23 Source: Company Internal Documents Due to low volumes produced the company has adopted the policy of selective distribution. The company offers various discounts to retailers to push their products into the market (Khan, 2012). The indirect distribution channel being used is shown below:- Source: Company Internal Documents Due to limited marketing budgets, the marketing department has to promote most of the products through Below The Line(BTL) activitie

Greek Male Sculptures and Todays Advertising Essay -- Kouros Krytios

Greek Male Sculptures and Today's Advertising Freestanding sculpture that decorated the early Classical Period of Greek Art consisted of predominantly male nude figures. The male body was used in seeking to create "more realistic ways to portray the human figure in painting and sculpture and to place figures in more realistic settings"(Stokstad pg 178). This portrayal of young men through freestanding sculpture revealed a sort of obsession with the male body in which society took on as the norm. As opposed to the Greek society, the one of today might associate nudeness with aspects of profanity and vulgarity because of the view that certain parts of the body are not to be seen by public eyes. A nude body of today may also be seen as sexy or provocative. This allows the public art form of yesterday to be replaced by the controversial art form of today. The Krytios Boy of 480 BCE is an example of this Greek glorification of the young male body. The quest to create this figure into a realistic form proves to accomplish itself in the figure's contrappasto stance, the curved spin...

As I Grow Older I Pay Less Attention to What Men Say :: Teaching Education School Essays

As I Grow Older I Pay Less Attention to What Men Say During our careers as students, many professors, many peers, and many mentors will try to tell us the many different ways that we â€Å"should† teach. One person is going to tell us how some thing should be done, while someone else is going to insist that it be done differently. However, if you just sit back and actually watch these professors and these mentors, you are going to find that they sometimes forget to head the words of Jesus and practice what they preach. Through out my career as a student I have came across teachers who make learning fun and have a genuine love for teaching. However, I have also encountered those teachers who make you want to pull the fire alarm, just so you can avoid their endless ramblings. It is a teacher’s responsibility to keep students interested and eager to learn. If a subject intrigues a child they will want to learn more about it, and what they learn will stay with them for a life time. Sadker and Sadker (2003) identify Idealists as teachers who: know the content very well, view teachers as role models, values each student as an individual, and who have very few discipline problems that result in trips to the principals office. The above are reasons that I would like to take and Idealist approach to teaching. I want to become a teacher because I want to be able to turn on CNN one day and say, â€Å"you see that young man boarding Apollo 45, I showed him that science could be fun.† Being a teacher is comprised of many duties and responsibilities. From day one we must take into account all of the things necessary for becoming a good teacher. The various components of an organized classroom, the different ways of motivating our students, the appropriate ways of disciplining our students, the different styles we will incorporate into the way we teach and the leadership styles necessary for being an effective mentor. First of all the organization of ones classroom is one of the most important factors that we must take into account. We must plan exactly how we want the room to look, and more importantly how we want it ran. A classroom for an elementary teacher needs to be bright and cheerful.

Compare how Shakespeare and Luhramann Essay

One of Shakespeare’s most well acknowledged and famous plays Romeo and Juliet was a written in such a manner which would have been liked by a wide range of audience on the Elizabethan stages. Similarly Baz Luhrumann has attempted to recreate Shakespeare’s Romeo and Juliet into a feature film with some touches of the 21st century to suit the modern audiences today worldwide. Throught the main themes and the prologue of the play, Shakespeare has tried to hold the audiences interest. The prologue has played a very important and central point of the whole play. Shakespeare set the scene in ‘fair Verona’ because of the simple reason that he didn’t want to offend the British audience and the Queen, as the characters are shown as very violent and short tempered. This already has a very large impact on the Elizabethans as it gives the audience a very proud feeling of being British and the also to the Queen that her monarchy is comparatively superior. Plus to show the Italian culture and the stereotypical image of the Italians, which suited the situation very well. The play was to be staged on a Elizabethan stage which was organized in such a way that the sittings would be arranged according to the class, so the Aristocrats would on separate chairs at the back of the theatre whereas the peasant would be standing in front and were named the Groundlings as the were on the ground. This proves that all ranges of audience came to watch his plays. Which means that he would have to write plays according to the taste of the Queen, the Aristocrats and the groundlings. Shakespeare created the prologue keeping in mind the audiences taste. The Prologue is written in forms of a sonnet, a trailer to what the audience was going to see. The main themes of the are summarized to give the audience a glimpse as it says â€Å"From ancient grudge break to new mutiny†, this means that there is going to Violence and blood shed leading to peace. Then it says that Romeo and Juliet will fall in love and their fate is death,†A pair of star crossed lovers will take their life†, â€Å"and â€Å"Doth with their death-marked love†, this grabs and holds the audiences attention as it tells them what’s going to happen later on so the audience stays to see how the conflicts occur. The prologue seems to unfold the entire story by referring to the â€Å"lovers† and they â€Å"doth with their death â€Å", this makes audience absorb the situation and also creates suspense among the audience In Act 1 scene 1 the story is opens in the streets of Verona. Both of the Capulet servants Sampson and Gregory are in a chatting about their enemies. During this discussions Shakespeare holds the audiences attention through using some puns and bawdy humour â€Å"Tis true and therefore women being the weaker vessels are thrust to the wall, and thrust his maids†, this kind of bawdy humour was acknowledged by all the audience, again this was a tactic to grab the audience’s attention. The dialogues in act scene 1 consisted some Stichomythia, which a was enjoyed by the audience as it is enjoyable to watch an argument and the Elizabethans would be delighted in word-plays, especially the puns and sexual humor’s. Then Benvolio from the Montague family enters and begins a â€Å"quarrel† with Samson and Gregory. â€Å"Let us take the law of our sides, let them begin†, this dispute between the two servants from the Montague and Capulet demonstrates the foolishness of the quarrel between the two families and how pointless it is and engages the audience with some humour. In the next part ahead Shakespeare creates a very different atmosphere compared to all the disputes and quarrel. Montague and his wife asks where about is his son, Benvolio then says that he has been seen walking around alone unwilling to get out, and is in love with a girl who doesn’t seem to like him, â€Å"Here’s much to do with hate, but more with love†, the language used in this line describe the mood swings that Romeo is going through. Romeo has fallen in love and feels that time flies in love, and that time drags on when there is no love in his life, â€Å"Not having that, which, having, makes them short†. The girl is the cause of Romeo’s miserable attitude who’s name is Rosaline, who doesn’t appear in any of the acts as Shakespeare wanted to keep her anonymous and create a curiosity among the audience, for another the fact that she was his past and Juliet was going to the future love and to show that Romeo was love-sick from the beginning. Romeo urges for Rosalines love and he makes his room appear as if it is night, because light represents love to him and he is out of love. The sadness in the scene is in strong contrast to love that he feels throughout the play â€Å"When then brawling love, O loving hate†, Shakespeare’s consistence use of oxymoron’s is to portray Romeo’s love-sickness, the use of contrasts continues â€Å"Misshapen chaos, well seeming forms†, to show the audience the abstract thoughts of Romeo in his â€Å"course of love†. Baz Luhrumann has used Shakespeare’s concepts combined with his direction and modern film techniques to engage today’s modern audiences. He has shortened the script, as the attention span of today’s audience is lesser than the Elizabethans. The prologue has been presented in a very differently to suit the modern concept, A women on television presenting a news which is the prologue. Luhrumannn has used television a modern source of information to convey the prologue in a more contemporary manner, as it will interest more of today’s audiences of today. The camera angle slowly intensifies into the television, as if he wants the audience to indulge themselves in to the story. This kind of cinematic techniques is a preview of the drama and violence coming up in the film. The dramatic music helps to strengthen the affect. This has been influenced by music videos to suit the younger audience. He has presented as if the whole story is smashing news on television and that it is a live coverage. When the newsreader mentions â€Å"both alike in dignity†, it shows two equal towers to show the households are alike. Baz Luhrumann symbolizes the family crest â€Å"sword† as a gun in the film to suit the modern audiences . He highlights the contrast by showing similar towers of the â€Å"two houses† with fast modern music to enhance the contrast. He then uses the scene in the petrol station to show the â€Å"ancient grudge† and the conflict between the two families. The sign, which says, â€Å"Add fuel to your fire,† predicts the further disputes. The costumes, which Luhrumann uses in the petrol station scene, distinguishes the two families, as they are modern and helps them portray the image of contemporary gangs, it also facilitates them to create an identity. The use of fast camera shots helps Luhrumann to engage the audience in the fight scene between the two families. The movie continues as it opens out on the next scene, where it demonstrates a very modern setting, with modern punk costumes to suit younger audiences taste. On the other hand he has kept the dialogues, as it is to maintain Shakespeare’s concepts. The scene with quarrel between the four members of the Capulet and Montague’s are set in a petrol station to make the quarrel more obvious and outstanding. The ‘Add fuel to fire’ sign symbolizes the ancient grudge, which breaks to new mutinity and meaning add fuel to your anger. The part where Tybolt is smoking and the use of guns also symbolizes the danger of the fight. Samson gets hit by the citizens which portrays the characterization, this means that Samson is stupid and brainless character and Gregory is in control. This implies that the characters are written to engage the audience as the characters portray a certain image and humour through that. Again Luhrumann has tried to maintain the themes of the play, which in this case would be ‘Hate’ this plays a very important role in the movie, in the film Luhrumann has shown the two differences and hatred between the families by the separations of the towers, cars, and two sides of the city. And why was there hatred? Nether of Shakespeare or Luhramann decided to explain the ancient grudge as it the point of the story. As it didn’t seem necessary for the audience to know the reason Another important theme â€Å"Love†, it is a grand passion similarly to â€Å"Hate† which has been the support of Romeo and Juliet journey. Romeo’s love for Rosaline has been portrayed in an exaggerated way in the first act, as he becomes cynical while describing her â€Å"She is rich in beauty, only poor† and â€Å"That when she dies, with beauty dies in store†. As mentioned earlier in the prologue â€Å"star crossed lovers†, which means the play is based on â€Å"Love†. Luhramann has presented the bawdy humour more physically than verbally, the shot where a woman is dancing on the streets while a man is watching her. Which leads to the scene where Romeo enters which is shot on the beach with the sunrise to show the calm but depressing atmosphere. The scene moves on to showing Romeo writing his diary, and reading his diary in his mind as he is writing, this idea of a voice over was a modern concept of Luhrumann, that grabs the audience’s attention. â€Å"For never was a story of more woe, than this of Juliet and her Romeo†, this would have been said by the Prince in the play whereas Luhrumann has changed it to show the same newsreader from the prologue ending the show with this line. The two star-crossed lovers had to give their life in order for their families to end Overall both Shakespeare and Luhrumann’s main motive was to engage their respected audiences. With different techniques Luhrumann wanted re-create the play in to a film to suit today’s audiences, keeping in mind the themes, which Shakespeare had included. The motive was fulfilled as Luhrumann tried to store the ideas to make a modern film. Shakespeare and Luhrumann both made the three main themes outlined very clearly love, hate and fate. The two star-crossed lovers had to give their life in order for their families to end their fighting. Romeo and Juliet ends with AA story of more woe (sorrow) Than this of Juliet and her Romeo.